JAMES HOWARD "... REPUTABLE COMPANY..."
4 SEPTEMBER - 25 SEPTEMBER. PRIVATE VIEW: THURSDAY 3 SEPTEMBER 6:30 9 PM
Sartorial Contemporary Art is pleased to present "...REPUTABLE COMPANY..."
A gigantic PVC banner featuring demonic swine dominates the project space. The gallery's relocation to the urban regeneration area that is King's Cross also marks the return of Howard's "Lucky Lucky Dice" Gambling Company.
"Lucky Lucky Dice" Gambling Company's lurid, digitally enhanced poster campaigns have previously been seen in the heart of London 's economic centre, Canary Wharf. Depicting a blazing inferno of dollar signs, these works hinted at the rebranding of the recession as a mere "credit crunch", displayed on the very doorstep of the institutions responsible for our financial well-being. Amidst the down-turn and turmoil, a variety of ethically dubious companies have flourished, including "Squeaky Piglet's No Problem Credit" who provide funds for everything we want, yet can't afford. The badly photocopied loan agreements strewn on the gallery floor each demand a signature, their promise of "Zero Percent" is clearly an offer too good to resist or too good to be true. Just don't read the small print James Howard was born in 1981 in Canterbury. He studied at the University of Reading and The Royal Academy Schools, London. James Howard is included in the forthcoming Saatchi Gallery show: "The Power of Paper" and has been recently exhibited at Plastic Culture "The Legacy of Pop" with Andy Warhol, Jeff Koons and Takeshi Murakami.